The word paradigm (Pl: Paradigms or paradigms) comes from the Greek and means example, example, pattern remember (better prime example, even if it does not always), or demarcation.
The word is used in science, technology and economy with very different meanings, in particular for example in computers or the management literature.
It is less for a comprehensive world-view or view, as in the original (epistemological) sense, as a special, focused perspective on a (possibly essential) aspect of each subject area. For example, from the paradigm of "software reuse", from the paradigm of "team work" or "lean production" (engl. Lean Production) spoken.
In the most general sense the word is thus used as a synonym for any thinking or (often required) consensus in the group-think. Advertising or marketing use the term paradigm to make products appear to be particularly new and innovative, and thus to gain more attention.
Link: paradigm was
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