On 4 December Google has announced that the organic search results provided by the Google search engine for each user from now on is likely that different results.
Previously, there was a personalized search for registered users. As everyone knows they are stored searches of registered users of the search engine. From this data, you can now quickly provide relevant results for the respective "seekers" to filter out.
This personalized search, Google has now introduced for each user, regardless of whether that signed up for Google or not. According to Google this should be possible by an anonymous browser cookie. Now if you visit the home page of Google and enters a search term, you can find the link right above "Web History". Clicking on it opens a new page that welcomes one with the following sentence: ". Your search results may be adjusted based on the search activity on this computer"
We then have the option to turn off but these adaptations.
What does that all for now for my search results?
Quite simply, if I now frequently to the theme of "Mac OS Freeware" search and then often in the results of the times on the pages "www.opensourcemac.org" click that is registered. For a new search this clicking behavior is then used and frequently visited pages to land earlier in the hit list.
180 days in all stores. Mind you using a local cookie, that is, data protection, it seems safe first. Furthermore, the results can be deleted at any time.
Personally, I feel this is not necessarily a bad thing. As long as it really helps to get a personally relevant results results, it is a good thing. For all the SEOs out there who earn their money by SERPs evaluate ... Tough luck.
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